Square City

We had the honor of partnering with husband-and-wife team, Adam & Andrea, to rebrand their film production company, Square City. From strategy to identity and design to development, we were able to transform their brand to inspire and invite clients from couples to brands to share their story.

Square City's previous brand did not reflect its trail-blazing spirit nor vibrant ability to showcase unspoken stories. As Square City entered their new season, there were specific areas of growth and and shifts in business that needed to be identified. Not to mention, their previous visual identity was was used inconsistently and had no structure surrounding it, which resulted in a fractured brand experience for everyone.

In addition to their brand characteristics as Artists, Trailblazers, and Storytellers, it was evident that, at its core, Square City shares compelling stories that
provide fresh perspectives on life’s moments. We needed the brand to convey Square City's innovative nature and welcoming, inspiring attitude that gives their clients the freedom to share captivating stories and communicate with excellence.